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Builders, operators, and a clear point of view.

We believe dealer groups should own their data, and the decisions that flow from it. Building for automotive since 2003; 4,000 dealerships ran Vital Insights for BMW, Jaguar Land Rover and Mercedes-Benz.

David Dewar
CEO · Co-founder

Architect of Datavation's global strategy, product direction and the partnership ecosystem. Drives commercial growth and expansion.

Carl Lightfoot
CTO · Co-founder

Architect of Veridis, the Neutral Data Core, designed schemaless from the first commit.

Michael Meath
COO · Co-founder

Oversees operational discipline, financial health, governance, and the foundation for scale.

Eddie Lightfoot
VP Engineering · Co-founder

Drives engineering execution and technical delivery: extraction engines, AI augmentation, release rigour.

Hilton Austin
Global Head of Revenue

Drives new business pipeline, strategic outreach and market expansion across our target verticals.

Rachel Claffey
Director of Operations

Owns internal operations, process coordination and brand governance across every touchpoint.

Dealer groups should own their data, and the decisions that flow from it.

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